NovaBell

The NovaBell brand is inextricably linked to the Bellei family.

Its founder, Silvio Bellei, played a leading role in the Italian ceramic industry from the 1950s onwards, contributing to the development of some of the most important companies in the sector.

Today NovaBell stands for excellence in the ceramics industry, a business model committed to continual improvement in the efficiency of production processes and environmental performance, crucial for the manufacture of quality products.

Smart Factory: tangible, measurable sustainability.

The environmental factor has become more and more important in NovaBell’s planning and investments.

The expansion of its plant, its industry 4.0 technologies and its new infrastructures originate from a genuine rethink of the entire industrial process, which sees sustainability as a strategic priority.

Reduction of 500 tons per year in CO2 emissions

7% reduction in energy use

99.5% of waste reused in the production cycle

8.5% less raw material extraction

Digitalisation 4.0 to innovate processes, products and services

New road network and resilient infrastructures.

The entire NovaBell production cycle is grounded in a sustainability policy that prioritises recovery and recycling, and reduction of raw material use.

Through latest-generation plants, the company has slashed its atmospheric emissions and noise levels and reuses al-most all wastewater and fired and unfired scrap, returned to the production cycle to conserve natural resources.

NovaBell constantly analyses its operating performance, systemic control which not only ensures early identification of potential inefficiencies or anomalies but also enables it to optimise processes, reduce waste and improve the overall sustainability of its operations.

NovaBell is aware that manufacturing in Italy not only guarantees a product’s quality but is first and foremost a commitment to a sustainable future, an expression of deeply held values that embrace accountability at all levels.

The creativity, aesthetics and technological innovation intrinsic to NovaBell products go hand-in-hand with an unshakable commitment to the environment, customers and workers. More than “just” a strategic priority, occupational health and safety is a value that permeates the corporate culture.

Through continual training and strict safety protocols, NovaBell constantly aims for higher and higher quality standards and sound ethical values, which guide the company in the construction of a sustainable, future-oriented brand.